Trust me, It's Marketing

Marketing is everywhere, but most of us do not stop to think about how it actually works.

In this episode of The Conscious Shift, Bethany and Harley explore consumer psychology, parasocial relationships, trust, social media, and the ways marketing taps into identity, belonging, hope, and desire.

The conversation moves through everything from early social media and influencer culture to online trust, AI-generated content, and the pressure creators feel to market themselves without feeling manipulative.

It is playful, curious, and a little uncomfortable in the best way.

The episode does not try to hand you a final answer. It asks a better question:

Where does influence end and exploitation begin?

 

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